Display table featuring OHMIA skin and body care products, promotional signs, flowers, and product packaging at a beauty event.

A New Edit of K-Beauty & Wellness.
Shaping What’s Next in Longevity.

K-Beauty Bar

Our K-Beauty Bar brings together curated Korean beauty brands and engaged communities through immersive product discovery, sampling, and storytelling.

Table display at a beauty event featuring a brochure titled "K-Beauty Bar" with QR codes, a vase with white and purple flowers, a yellow candle holder, and a promotional magazine with a close-up of a woman's eye and eyebrow.
A skincare product bottle labeled 'Aperir' placed on a stand surrounded by pink rose petals, with a blurred background featuring a white desk, a pink box, and another skincare bottle.
People shopping at a flower and beauty products display table during an indoor event, with floral arrangements and skincare items.

Funded Female Founders in SF (July 21)

Featured Activations

The Noelja curated a dedicated K-Beauty Bar, showcasing emerging Korean beauty brands through elevated brand activation.

This event took place at Superconnected’s Funded Female Founders Series at SHACK15 in San Francisco, a curated gathering that brings together founders, investors, VCs, and industry leaders to connect, exchange ideas, and spotlight women shaping the future of business.

Featured Brands:
Superegg, Ohmia, Aperire, Mothermade, Popo Band, Allchada

A woman sitting at a table getting her eyes checked by a young male optometrist at an indoor event.

Funded Female Founders in New York (September 1)

The Noelja brought its K-Beauty Bar to New York, curating Korean beauty and beauty tech startup through immersive, in person brand activations.

Hosted at Ramp HQ in Chelsea as part of Superconnected’s Funded Female Founders series in partnership with Inc. Magazine and Startup Grind, the event brought together founders, investors, VCs, and industry leaders.

Guests experienced the brands through product discovery, sampling, and interactive activations, including LILYCOVER’s personalized skincare experience powered by skin analysis.

Featured Brands:
Lillycover, Balanx, Ohmia, Aperire, Mothermade, Lolovegan

Two women smiling at a skincare product booth, one holding a brochure and the other a gift bag, with promotional signs and flowers on the table.
A yellow stick of superfood vitamin supplement in the foreground with a white flower and various skincare and beauty products blurred in the background.
Display of OHMIA skincare products, including red bean body wash and lotion, with boxes and a sign promoting a special offer at a beauty bar.
A small white bottle with a dropper labeled 'Aperie' is placed on a white surface surrounded by scattered pink rose petals, with various skincare product boxes blurred in the background.
Display of skincare and cosmetic products on a table, with signs promoting a community event and a bouquet of white and yellow flowers in a yellow vase.
People attending a presentation or panel on a stage in a conference room, with large screens behind them showing slides about a company named Noelja.
Group of women shopping at an indoor event, examining products and using their phones, standing around a display table with small bags and signs.
Two women engage in a transaction at a floral shop or market. One woman with long, wavy blonde hair, wearing an orange sleeveless top and gold bangles, is handing money or a card to a younger woman with straight black hair, wearing a dark blazer. The

Upcoming Events

October

  • SF Fashion Festival | October 17, 2026

  • Partner: SF Fashion PR

  • Venue: Gray Area, San Francisco

Brand Partnership Proposal
People walking outside a brick building with the sign 'RIVIAN' above the entrance, and a signboard advertising electric adventure vehicles.

We create brand experiences that connect culture, communities, and new market opportunities.

Work With Us