Curating Experiences
That Bring People Together.
What We Do
Brand Activations & Market Expansion
We help beauty, wellness, and consumer brands reach new audiences through strategic partnerships, curated activations, product discovery, and real world engagement in the U.S. market.
Corporate & Community Experiences
We design elevated experiences for companies, startups, and organizations that strengthen engagement, spark conversation, and bring communities together.
Social & Cultural Events
We curate culturally relevant gatherings that connect professionals, founders, creators, and communities through thoughtful programming and shared discovery.
Our Services
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We develop experience concepts that align with your brand goals, audience, and market opportunity.
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From venue sourcing and vendor coordination to on-site execution, we manage every detail from concept to completion.
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We connect beauty, wellness, and consumer brands with relevant communities, strategic partners, and opportunities in the U.S. market.
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We shape the visual story, messaging, campaign materials, and on-site experience to ensure every touchpoint feels cohesive.
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We capture audience feedback, engagement, and event learnings to help brands understand impact and inform future growth.
A team built on expertise.
Driven by creativity and connection.
Meet the Founders
Haylee Kang
Haylee’s background spans cross border business, distribution, eCommerce, and consumer goods between Korea and the U.S. With a foundation in Theatre and Stage Design, she brings a strong perspective on storytelling, spatial design, and experiential execution.
At The Noelja, she leads creative direction and production, translating ideas into thoughtful and memorable brand experiences.
Yoomi Yi
Drawing on experience in startup acceleration, venture, entrepreneurship, and cross border initiatives between Korea and the U.S., Yoomi brings a strategic and creative perspective to The Noelja. With a foundation in Interactive Design, she approaches opportunities through both business and brand lenses.
At The Noelja, she focuses on partnerships, business development, creating opportunities for brands, organizations, and communities to grow together.
