A conference or seminar with a large audience facing a stage with four speakers. The stage features a large digital screen displaying presentation slides about a company called noelja, focusing on marketing across beauty, wellness, and culture.

Bringing K-Beauty into the Rooms
That Shape the U.S. Market

What We Do

Woman at a table handing out skincare samples to a line of women in a bright, modern space decorated with flowers.

K-Beauty, Beauty Tech & U.S. Market Entry

We help K Beauty, beauty tech, wellness, and consumer brands enter and grow in the U.S. through curated activations, strategic partnerships, product discovery, and meaningful engagement with the right audiences and industry communities.

A panel discussion at a conference with four women speakers seated in front of an audience. There are large plants on either side of the speakers and a presentation screen behind them displaying a slide. The audience is attentively listening.

Corporate & Ecosystem Experiences

We collaborate with ecosystem partners to create curated experiences that connect brands with founders, investors, VCs, business leaders, and professional communities.

People decorating colorful cakes at a table during a cake decorating workshop.

Social & Cultural Experiences

We create culturally relevant experiences that bring communities together through thoughtful programming, meaningful connection, and modern expressions of Korean culture.

Our Services

  • We develop experience concepts that align with your brand goals, audience, and market opportunity.

  • From venue sourcing and vendor coordination to on-site execution, we manage every detail from concept to completion.

  • We connect beauty, wellness, and consumer brands with relevant communities, strategic partners, and opportunities in the U.S. market.

  • We shape the visual story, messaging, campaign materials, and on-site experience to ensure every touchpoint feels cohesive.

  • We capture audience feedback, engagement, and event learnings to help brands understand impact and inform future growth.

Contact Us ▸

A team built on expertise.
Driven by creativity and connection.

Meet the Founders

A woman with long black hair holding a flyer with QR codes, smiling, in front of a window with a city view.

Haylee Kang

Haylee’s background spans cross border business, distribution, eCommerce, and consumer goods between Korea and the U.S. With a foundation in Theatre and Stage Design, she brings a strong perspective on storytelling, spatial design, and experiential execution.

At The Noelja, she leads creative direction and production, translating ideas into thoughtful and memorable brand experiences.

A woman with long black hair, wearing a beige shirt and pleated skirt, holding a brochure at a window with a view of a river and a bridge in the background.

Yoomi Yi

Drawing on experience in startup acceleration, venture, entrepreneurship, and cross border initiatives between Korea and the U.S., Yoomi brings a strategic and creative perspective to The Noelja. With a foundation in Interactive Design, she approaches opportunities through both business and brand lenses.

At The Noelja, she focuses on partnerships, business development, creating opportunities for brands, organizations, and communities to grow together.

The image shows the front of a commercial building with a sign that reads 'RIVIAN' on a brick wall. There are people walking past the entrance, which has glass doors and wooden framing. Two women are walking in front, carrying shopping bags and a rolled-up yoga mat. Potted plants are near the entrance, and a sidewalk is in the foreground.

We create brand experiences that connect culture, communities, and new market opportunities.

Work With Us