The event takes place at the James Bong Building (Floor 4), located at 833 Market St, San Francisco, the heart of the city's creative and shopping district.

• Date: Saturday, May 16, 2026

• Time: 11 AM – 4 PM (Pre-concert prime window)

We offer several partnership tiers to fit your brand’s needs:

• Headliner (10’x10’): $700 – Premium independent space.

• Spotlight (6’ Table): $350 – Standard display space.

• Artist (3’ Shared): $200 – Shared space for small creators.

• Remote Showcase: $150 – For brands sending products/samples only (100 units min).

If accepted, you will receive an invoice via email. Payment is required within 48 hours to officially secure your spot. If payment is not received, the slot will be offered to the next applicant on the waitlist.

The fee covers your designated floor space/table and a table cloth consistent with the curated "Purple Pulse" aesthetic.

• Note: Basic tables and chairs are provided.

• Electricity: Available upon request. Please specify your wattage needs in the application (additional fees may apply).

• WiFi: Public WiFi is available; however, for stable and heavy-duty sales processing, we strongly recommend using a personal hotspot.

Yes, there is a $10 non-refundable application fee due at the time of submission. Applications received without the fee will not be reviewed.

HOW SOON WILL I KNOW IF I’VE BEEN ACCEPTED? The Noelja team curates each brand carefully. You will receive a status update via email within 3 business days of your application.

• Sales Tax: All vendors are responsible for collecting and remitting the 8.625% San Francisco sales tax. You must have a valid California Seller's Permit.

• Fire Safety: Per SF Fire Code, all display materials (tablecloths, backdrops) must be flame-retardant. Open flames and incense are strictly prohibited.

• Insurance: We highly recommend all on-site vendors carry general liability insurance. The Noelja is not responsible for lost or damaged goods..

• Refund Deadline: May 1st, 2026 (One month before the event).

• Terms: Cancellations made on or before this date are eligible for a 50% refund of the Booth Fee. The $10 Application Fee is always non-refundable.

• After May 1st: No refunds will be issued as floor plans, marketing materials, and city permits will have already been finalized and submitted.